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The task at hand was to devise a design architecture that would integrate brand messaging with content, provide a scalable and maintainable brand foundation
that would retain and build viewer loyalty along with an increase in music market share. The challenge was to create a brand identity that would stand against its
competitors, adding a distinct persona that would attract and resonate with viewers.

We created a short animated film titled, “Blue’s Story,” for Burson-Marsteller. It depicted the everyday challenges faced by the LGBTQ community through the lived experiences of a boy, at home and at school.  The film highlighted the agency’s diversity initiative, Burson PRide and the value BM places on inclusiveness at the firm.

We were engaged in rebranding a popular Malayalam News Channel, Mathrubhumi News from Kerala, India. The challenge was to create a brand pack that would have an international appeal yet resonate with the regional audience.

The brief was to create a brand pack that was vibrant and young for Star Chinese, a reputed and loved channel in Taiwan.
We developed a pack with television pixels as the central idea. The concept was executed through a multitude of pixels coming together with lead characters from the channel to narrate the story of fun.

We were engaged to create the brand ZEE One, a Bollywood Movie Channel for Germany. The task was to create a brand pack heavy on VFX that brought to life the quintessential Bollywood in an international way that reverberated with the German audience.

This was a challenging brief as our team had to create a brand pack for an Indian entertainment channel playing in Russia. We chose solid gold and crystals to compliment the glamorous image of Bollywood in Russia.

This was an invitation to pitch for a vintage Bollywood channel called Zee Classic with a strong viewership base.
Our team adopted the route of Art Deco as a design style to weave a visual language that complimented and established the cinema from that particular era and assigned a persona that the channel resonated with.

The challenge was to graphically create a spot that would highlight the features and qualities of Robobull tempered glass. We chose to create a scene from a crash-test lab to amplify the impact that a phone would encounter in an event like that.

The challenge was to create a spot using CGI and animation that would highlight the features and qualities of the transparent skins by Robobull. We chose to create a spider-like robot that subjects the phone to extreme tests, thereby, highlighting the essential features of the product.

The brief was to create a spot to announce the launch of Robobull as a brand. Drawing from the brand name of RoboBull, we chose to create the armored mascot in the shape of a bull in CG and make it break the walls to enter the market. The idea was to showcase the strength and stamina of a bull that translates as salient features of the product in terms of durability.